Relationship Leader ( Current Account Team Leader)

Job Title: Manager – Current Account Business (CASA Acquisition & Portfolio Management)
Department: Retail Banking
Location: [Insert Location]
Reporting to: [Insert Reporting Manager Title]
Employment Type: Full-time

Job Purpose:

To drive the acquisition, growth, and management of the Current Account (CA) portfolio while ensuring high productivity, compliance, and customer engagement. The role includes leading a team of Business Officers (BOs), achieving CASA acquisition targets, and ensuring the overall health and quality of the CA portfolio.

Key Responsibilities:

Financial Responsibilities:

• Drive acquisition of new CASA accounts with a focus on value and volume.
• Ensure consistent value enhancement and cross-sell opportunities in the mapped CA portfolio.
• Analyze and manage portfolio performance to ensure profitability and risk control.
• Develop effective sales pitches, brochures, and marketing collateral in collaboration with the marketing team.
• Drive execution of business development initiatives to meet sales targets.

Non-Financial Responsibilities:

• Design and implement frameworks for effective customer lifecycle management and engagement.
• Lead, mentor, and evaluate the team of Business Officers (CA), including training needs and performance enhancement.
• Collaborate with team members to refine and upgrade branch-level product knowledge and sales strategies.
• Ensure adherence to standardized sales processes and productivity benchmarks.
• Guide the team to meet AU Performance Standards (APS).
• Continuously explore innovative sales channels and improve existing sales techniques.
• Oversee catchment mapping and business scoping activities to maximize CA business potential.
• Conduct market intelligence and competitor analysis to adapt sales strategies effectively.
• Implement a robust sales monitoring system to track and improve team productivity.
• Ensure high levels of customer service in line with internal policies and standards.
• Build and maintain a quality CA portfolio aligned with budgeted expectations.
• Regularly train and motivate the team to maintain morale, productivity, and compliance.
• Coordinate marketing initiatives in partnership with Product and Marketing Teams.
• Monitor sourcing quality to identify skill gaps and provide targeted development programs.
• Handle and resolve queries raised by branches and other internal stakeholders promptly.

Key Interactions:

Internal:

• Branch Banking Teams
• Channel Partners
• IT Department
• Compliance & Legal
• Marketing & Product Teams
• Finance & Operations

External:

• Customers & Alliance Partners
• IT Vendors & Solution Providers

Key Performance Indicators (KPIs):

• CASA acquisition and value growth targets
• Portfolio quality and risk control
• Sales productivity and adherence to APS
• Customer engagement and service quality metrics
• Team performance, training, and retention
• Effectiveness of sales and marketing campaigns

Qualifications & Experience:

• Graduate/Postgraduate in Business, Finance, or related field.
• 5–8 years of experience in Retail Banking, preferably in CASA or Current Account portfolio management.
• Strong experience in team handling, sales process management, and portfolio analysis.

Skills & Competencies:

• Leadership & team management
• Analytical & strategic thinking
• Excellent communication & interpersonal skills
• Customer orientation and problem-solving
• Knowledge of banking products, compliance, and operations
• Proficiency in MS Office and CRM systems