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Job Description:
RM will have to create his own CA book by self-sourcing, Market Visit & Industry & Area Scoping, External
References & Leads.
Overall Goal: Current Account RM will be responsible for
Acquisition of new Business Entity customers and creating CA Book
Management of Acquired Current Account customers
Enhancement of the relationship by cross-selling products and services as per the profile & need of the these
current account customers
Deepening the size of the relationship and retention of the customers by providing the best possible services
and being the dedicated point of contact for these customers
Make RBL Bank a primary bank for customer and get maximum wallet share
Key Result / Responsibility Areas:
Acquisition of Business Entity (Current Account) Customers –
o Acquisition of NTB High Value Current Accounts
o NTB Acquisition of Current accounts dealing in international Trade
o Identify and Acquire New to Bank working capital limit customers with Trade Limits viz Buyers
Credit, PCFC, LC,BG etc
o Acquire New to Bank customer requiring Assets Limits Business Loans, Cash Management Services
& Door Step Banking, API Banking and other allied Current Account services
Portfolio Management –
o Engage with Acquired customer on regular basis and ensure that Group company and Family
customers also bank with RBL Bank
o Regularly interact with the customer to build rapport, customer profiling should be used to set
customer level objectives post discussion branch Manager/TL. Customer interaction to be regular
updated in system provided.
o Ensure that within each customer group a minimum number of stipulated Income Generating
products are sold as per the customers profile and needs. RM to Cross sell appropriate products to
the customers and ensure activate usage.
o Enhance Values within each of the customer groups by ensuring that A/c’s are activated
o Cross Sell Bank Products for revenue generation and engagement
o Basis customer business requirement cross sell products like POS, Payment Gateway, Trade /Forex (
LC /BG/ Remittance /OD) , Doorstep Banking Services.
o Cross Sell various RBL Bank products like TPP, FD. Credit Card, Loans to customers and related
group business/ family
o Drive active business transaction through RBL bank account
o Should know the customer’s business in order to provide banking and financial solutions
o Register customer for various Direct Banking Channels of the bank
Target Achievement
o PC- RM will be given a quarterly and yearly target on revenue, product cross sell and book value
build up
o Basis the Target the RM will be tracked on regular basis for achievement of the Targets
o CA RM will be evaluated on Portfolio Score Card
Competencies:
Sales and Influencing Skills
Banking Product & Process Knowledge. The candidate should have past experience of Current Account
product & processes, Trade & Forex , Door Step banking and other current account related products.
Planning and Organizing Skills
Communication& Writing skills
Knowledge of Competition & Current trends in financial Industry
