1. Develop & Execute Content Strategy – Build a high-engagement, non-news content vertical focused on creating shareable and social media friendly content
2. Drive User Engagement & Virality – Create content that users love to share on WhatsApp, social media, and other digital platforms.
3. Use AI Tools daily to generate high – quality shareable Images, Daily Quotes, and other content which users would want to share
4. Expand Content Formats – Go beyond text; introduce images, GIFs, videos, and short-form content to maximize impact.
5. Optimize for Growth – Ensure content is shareable and seamlessly integrated into the Dainik Bhaskar App.
6. Understand competition and other players in the market, their offerings, approach and content mix.
7. Lead & Collaborate – Build a team of content strategists, work with designers, and partner with external agencies for distribution