Job Description: Branch Head
Position: Branch Head
Experience: 10+ years
A. Position Purpose
Oversee, service, and monitor the overall administration and efficient daily operations of a full-service branch office. This includes operations, lending, product sales, customer service, security, and safety in accordance with the Bank’s objectives.
Principal Accountabilities
- Representation: Act as the face of the bank in the given geography for all customer segments.
- Leadership: Drive the team and business within the market.
- Presentation: Present and manage senior profiles and dignitaries effectively.
- Targets Achievement: Attain incremental number and value targets for Liabilities (CA, SA, FD) and Fee Products revenue from Trade/FX, third-party products (MF, LI, GI, and other fee products), and Wealth Management.
- Sales Planning: Develop and monitor the sales plan for the branch.
Key Responsibilities
Sales & Business Development:
- Sales Planning:
- Prepare and track product-wise liabilities and fee AOP for the full financial year.
- Conduct commerce and catchment mapping.
- Develop and review a monthly activity calendar for outbound activities of BSM/JO.
- Implement MOP for outbound and inbound sales on the 1st of every month, followed by weekly and monthly reviews.
- Conduct quarterly reviews of all branch employees.
- Review productivity of RMPAs, BOMs, BBs, and PBCSs weekly.
- Present yourself and the team as the face of the bank with good command of English and proper grooming.
- Team Leadership:
- Daily monitoring and support of BOMs & PBCSs.
- Weekly meetings with the sales team.
- Conduct daily morning huddles to discuss daily plans and agendas for employees.
- Customer Onboarding & Sales:
- Ensure proper onboarding of all new customers.
- Achieve the sale of 3 products per customer within 90 days of account opening.
- Track inflow/outflow reports, account closures, FD renewals, FD closures, overdue FDs, locker occupancy, and daily business generation.
- Maintain quality customer acquisition through sourcing mix and onboarding processes.
- Regularly monitor DSRs.
- Properly assign and close leads.
- Market Development:
- Tap into untapped markets or customer segments within the branch’s
Performance Indicators
- Retail P&L:
- Net Interest Income: Percentage achievement against target.
- Fee Income: Percentage achievement against target, including cross-sell efforts.
- GL Size of Branches:
- Current Accounts:
- Savings Accounts:
- Term Deposits:
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